Finalist Entry Publication Design.
Promotional Materials
It was a great opportunity to apply previous knowledge in 3D modeling and raster graphics manipulation to compose a piece that visually reflects the descent into madness and the prison of the mind described in the story.
Design and
Color Palette
The story is told in fragments, which I wanted to represent as individual compartments that conform a whole.
For that, I 3D Modeled a spatial isometric cube with panels that shift and interlock, creating openness but juxtaposing it against tighter spaces so that they read bigger in contrast.
For the Color Palette, I decided to break away completely from the primary typically used in the works of Mondrian and Moholy-Nagy, and graded the colors to be more surreal and vibrant, but keeping the brightness and saturation to manifest a feeling of uncertainty and paranoia.