2nd Place for Package Design.
Finalist Entry in Advertising, and Branding Design.
Can Label
Print Ads
Posters
Billboard
Vehicle Wrap
This expression alludes to a feeling of anger, ill will or hostility to other people. It also has historic context in the medical field, most notably tying it to the controversial Tuskegee Syphilis Study.
Based on this, the brand has a playful, catty tone, making it stand out amongst its competitors, but it is due to the heavy history of the term that we decided to turn its message into that of encouragement to break stigmas and urge people to get tested...
“Because it is every bit of your business”.
The Logo Mark was created by combining two typefaces:
Juniper Std Medium, and
Beatle Regular.
The color palette stems from high-fashion editorials and popular fashion magazine covers from the 90’s. Large part of the visual inspiration comes from couture houses such as Loewe and Mugler.
Social Media
Motion Ads
(click to play)
Advertising Campaign
The Blood drive is part of the Guerilla Ad Strategy, and can be found roaming around parks, residential neighborhoods, and busy city-centers.
It is a signature marker of the brand for its logo to be “cut off” in its print materials, since you do not need to see it in full to recognize it.