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[DIESEL] Fuel Your Drip

Diesel Advertising Campaign

Posters
Mailer
Brochure

This campaign for DIESEL draws inspiration from the concept of Continental Drip, symbolizing the constant shifts and transformations required in both fashion and culture for a more sustainable future. At its core, the campaign promotes Diesel's commitment to sustainability in materials sourcing and clothing production, while also boldly advocating for safe sex practices; a message that aligns with Diesel’s edgy, sexy, and provocative identity.